Jennifer Rumold

Resume

Resume

 

JENN RUMOLD

Contact: jrumold@gmail.com      

SUMMARY

  • Super connector with over fifteen years of experience leading comprehensive digital marketing campaigns, corporate communications, and advertising initiatives for tech companies, from inception through execution and measurement.

  • Proficient in digital marketing project management, ensuring no detail is overlooked while aligning with strategic objectives. 

  • Digitally savvy, self-starter, solutions-focused team member, and proactive and thoughtful communicator who takes the initiative to get work done efficiently.

  • Effective at reporting on campaign performance through continuous monitoring and analysis, optimizing and making recommendations to maximize conversion based on results.

EXPERIENCE

Cisco Systems – Security Partner Marketing Coordinator
Sep 2023 – February 2024

as a contractor onsite for Experis/Manpower, mat leave coverage

  • Drove partner marketing growth focused on Cisco Secure Firewall and Cisco XDR through a series of GTM and demand generation activities, including digital campaigns, paid social media, and webinars.

  • Executed Cisco XDR GTM activities, including MSLA and proof of value program, by developing copy and cisco.com landing pages with registration forms and provisioning email nurture.

  • Developed launch hub and collateral for Secure the Edge Firewall partner promotion, including launch guide, partner community landing page, email copy blocks, and FAQs.

  • Managed agency and executed paid social using LinkedIn Sponsored Content for Brand and Cisco XDR campaigns, resulting in over 5 million impressions and 2.4% CTR in Q2, surpassing LinkedIn benchmarks for Sponsored Content on its platform.

Meta – Producer/Design Program Coordinator
May 2021 – May 2023

as a contractor onsite for Rangam Consultants

  • Producer for the Design Studio team in support of the design and development of internal comms, events, branding efforts, and in-product experiences.

  • Established and maintained project production schedules to ensure a smooth end-to-end development plan, ensured that all creative assets were delivered on time and implemented to spec, work closely with design, engineering, and other cross-functional teams to ensure project success.

  • Identified roadblocks and proactively established meetings and integration points between teams to address and resolve them by reviewing Facebook Tasks/GSD tickets.

  • Established and optimized best practices throughout the product development lifecycle to enable designers to ship iconic communication product, Meta Portal.

  • Facilitated Design Review by finalizing agenda, coordinating and communicating with presenters and panel participants, executing strategy, roadmap, and process improvements along the way.

  • Based on shortlist criteria, reviewed, tagged, and nominated design issues for a weekly Countdown sprint.

  • Drove design UX audits to identify gaps, bugs, issues, and opportunities to improve the quality of features and interactions on Meta Portal.

  • Hosted monthly MetaWorks Design All Hands for a team of 175 people. Organized speakers to present relevant and timely content.

EM Marketing – Marketing Project Manager            
September 2020 – March 2021

as a contractor onsite for Ataraxis

  • Maintained project timelines and status reports, communicating key milestones and risks.

  • Led the design and development of digital marketing initiatives, including website campaign content, success stories, social media content, and new product one-pagers for Fortune 500 tech company.

  • Synthesized client questionnaires and notes for the production of written success studies.

Facebook – Digital Marketing Content Coordinator & Creator 
September 2018 – present

as a contractor onsite for eTeam

  • Key collaborator for socialgood.fb.com redesign including content development of case studies, localization project management and creating SEO-oriented landing pages and refining based on analytics

  • Led localization project management of content and images for Social Impact into 11 languages

  • Content development of case studies towards Charitable Giving, Health and Mentorship pillars

  • Redesigned newsletter template to include hierarchy of content and streamlined the production process to enable the team to scale efficiently

  • Delivered scaled growth marketing campaigns for #GivingTuesday including campaign collateral, emails, ads and in-platform AYMTs.

  • Launched PayPal Giving Fund campaign enabling Charitable Giving tools in Australia, Canada and the UK including localized emails and landing pages

  • Content development, layout, and translations of Blood Donations collateral, including success stories.

  • Led localization project management of content and images into seven languages for Community Partnerships Facebook Community Learning Labs, a Facebook Group for Group Admins of the largest Facebook Groups

  • Community manager of Wiki and GMS/MGB Hub. Updated each with new resources.

Cisco Systems – Communications Manager              
April 2018 – September 2018

as contractor onsite for Insight Global

  • Developed Awareness Communications Plan for engaging with Engineering about Data Protection. Plan includes online training, Cafe events and email.

  • Community manager for Data Protection & Privacy and Intellectual Asset Protection Program communities on Jive and transitioned to IBM Connections. Responsible for migrating content and merging two communities on the new platform.

Avaya – Content Marketing Specialist
August 2017 – January 2018

  • Wrote narrative for Customer Engagement—CX Starts Here, Keep Pace With Your Customers and Make It Real

  • Wrote narrative for Team Engagement—What’s Your Legacy, The Promise of UC Realized and Make It Real

  • Developed blog editorial calendar of topics

  • Managed contractor and media agency to produce blogs and thought leadership in support of global campaigns

  • Increased MQLs with demand generation campaigns executed via paid search and programmatic

  • Managed paid social advertising using LinkedIn Sponsored Content for Customer Engagement and Team Engagement resulting in 202 leads and $396 CPL

  • Built nurture track campaigns for Customer Engagement, Financial Services and General Brand tracks to warm leads for telequalification

Bluescape – Marketing Communications Specialist        
December 2016 – March 2017

  • Wrote corporate brand messaging platform—with tagline Create Better and pillars Work naturally, Connect people and Harness the power of many

  • Managed PR agency to produce press releases, media alerts and thought leadership whitepaper

  • Increased MQLs with thought leadership demand generation campaigns using Marketo, Hubspot and Salesforce.com

  • Launched Media & Entertainment collaboration survey campaign with American Society of Cinematographers publisher resulting 190 MQLs and 11% conversion rate  

  • Delivered Sales Development Representative, Events invitations and thank you reengagement email campaigns using Marketo

  • Managed digital advertising including TV commercial spots, NPR podcasts, search and digital media buys

  • Managed paid social advertising using LinkedIn Sponsored Content and InMail for Financial Services resulting in $330 CPL

  • Gained customer stories for Motorola, New Balance, HOK, EAW and Price Modern

  • Created a case study video with the ETC at USC for its VR short film Wonder Buffalo at SXSW

Prysm – Digital Marketing Program Manager
October 2013 – November 2016

  • Drove email campaign program management—created copy, designed and distributed thought leadership, events, technology announcements and the quarterly newsletter using MailChimp and Hubspot

  • Updated prysm.com on MODx and Hubspot COS with content and imagery using Photoshop and Dreamweaver

  • Relaunched Prysm’s public relations efforts and gained several customer stories including BMW, Under Armour, CROSSMARK Center for Collaboration and Wipro resulting in global feature coverage

  • Provided social media strategy and execution gaining earned media coverage with the AV press

Alert1 – Marketing Communications Manager
July 2013 – September 2013

  • Built online marketing programs that conveyed brand messaging, new products and services and holiday offerings

  • Served as spokesperson for the company for press coverage and launched 25th Anniversary campaign

Cisco Systems – Events and Operations Manager
March 2013 – May 2013

  • Managed online Ask the Expert events and webinars for the worldwide Cisco Support Community

  • Calendared and scheduled experts, question managers, and moderators from various time zones

  • Coordinated topics and edited content of presentations to follow an agenda and to be on brand

  • Measured and reported results/metrics on events performance, attendance and polling questions

  • Produced Thank you email campaigns that summarized results of online events

Rambus – Online Marketing Specialist   
March 2012 – December 2012

  • Managed the development and maintenance of Rambus’ web properties including localized sites

  • Developed and executed digital marketing campaigns that included social media, email and landing page components

  • Supported the transition to a new CMS and implemented new DAM tool

  • Generated content, updated and monitored social media channels

  • Developed communications plan including social media plan with purpose for each channel, frequency of communication, content types, rules of engagement

  • Email campaign program management—created copy, designed and distributed Events and new technology announcements

Clarity Consultants – Web & Email Marketing Project Manager      
September 2008 – October 2011

  • Maintained corporate website—managed content and imagery

  • Developed editorial calendar of content for merchandising

  • Worked with agency on brand framework and architecture

  • Coordinated content production towards industry publications

  • B2B email marketing campaigns—developed, managed, and executed B2B email campaigns including monthly newsletter and automated sales campaigns from ideation to content development to launch and measurement of performance

  • Used segmentation, targeting, and personalization to drive traffic to the website, generate leads, and increase brand engagement

  • Drove A|B email testing initiatives on HTML and text templates, subject lines and content types

  • Implemented recommendations based on campaign performance, best practices and management input

  • Web Producer—updated company website, recommended site enhancements, and produced content

  • Offline projects—attended events, conferences, and tradeshows. Created client sales presentations and tradeshow collateral

Classic Vacations, an Expedia Company – Relationship Marketing Associate
November 2006 – August 2008

  • Web Producer—created landing pages, produced content, and maintained creative look and feel

  • Email marketing campaigns—wrote copy, designed and distributed weekly email campaigns, and monthly newsletter to educate and grow subscriber base, and stimulate sales. Sent an average of 4 messages per week to subscriber base of more than 500,000 contacts

  • Co-op marketing—satisfied partner commitments for coop e-marketing campaigns and increased revenues by 10%

  • Incentive program—increased efficacy and efficiency of redemption program as measured by the capacity to process redemptions, resulting in a cost savings to the company in the form of wages and opportunity cost of approximately 3%.

  • Metrics—Evaluated email marketing campaign performance and ROI

SKILLS

Digital marketing, project coordination, acute attention to detail, HTML, CSS, Photoshop, Dreamweaver, Sketch, Figma, Illustrator, Hubspot, Salesforce, Marketo, Eloqua, Mailchimp, Awareness, Sprout Social, Meltwater, Asana, Facebook Tasks, Jira, Confluence, Wrike, Workfront, Sharepoint, Wistia, Khoros, Canva

EDUCATION

Boise State University 1996 - 2001
BBA Marketing