Prysm Brings State-of-the-Art Video Wall to Under Armour
Interactivity, Multimedia and Stunning Visuals Powerfully Communicate Elite Brand
San Jose, CA | September 8, 2015
Prysm Inc., a privately held designer and manufacturer of total display solutions that deliver immersive and engaging user experiences, today announced the installation of a Prysm video wall at Baltimore-based athletic apparel company Under Armour (NYSE: UA). Located in a central open space at Under Armour’s global headquarters in Baltimore, MD, the 18ft wide by 9ft high video wall serves as focal point for campaign planning, brand messaging and VIP events.
The interactive Prysm video wall provides an expansive 162 sq ft digital canvas that combines video, live feeds and sports imagery. The easy-to-use touch interface of the Prysm video wall allows users to interact with any content on screen that can be resized, repositioned and annotated.
Jack Taylor, senior project consultant at the Sextant Group said, “the Prysm video wall was selected for its superior ability to communicate the Under Armour brand through the combination of interactivity and support of a broad range of media. It delivers the wow-factor in an experience that is truly jaw-dropping.”
Avitecture, the AV integrator on the project, was integral to the design and installation of the video wall at Under Armour. “Working closely with Prysm, we’ve delivered a solution with unrivaled collaboration capabilities and beautiful visuals that will engage audiences like no other,” said Bruce Pittman, vice president of sales and marketing.
About Prysm, Inc.
Prysm is a Silicon Valley-headquartered company delivering total display solutions that create unrivaled immersion and engagement. Combining groundbreaking hardware, software and services, Prysm is revolutionizing the world of large-scale displays. Prysm’s Laser Phosphor Display (LPD) platform is a key foundational technology that makes possible breathtakingly beautiful, scalable and versatile video walls. Prysm display solutions serve major brands worldwide including leaders in technology, retail, financial services and media as well as governments and universities. Prysm has a global sales and support network with offices in Boston, Chicago, Indianapolis, New York, San Jose, London, Bangalore, Dubai and Beijing. Learn more at prysm.com.